
Archetypes: How to Identify Them in Yourself and Others
by Debbie Gill | Mar 6, 2025 | Blog

Archetypes: How to Identify Them in Yourself and Others
Archetypes are universal patterns of behavior and psychological imprints that shape our personalities, choices, and interactions. If you’ve ever found yourself stuck in the same destructive relationship dynamic, constantly drawn to certain types of people, or repeating the same patterns in life, you’re likely experiencing the power of archetypes in action.
Caroline Myss, a world-renowned teacher on archetypes and the author of Sacred Contracts, explains that we all embody a set of core archetypes, and our life journey is about recognizing them, working with their light and shadow sides, and ultimately evolving through them.
One archetype that is especially relevant today—both in personal relationships and on the world stage—is The Bully.
The Bully Archetype: Power Through Intimidation
The Bully is one of the most recognizable shadow archetypes because its energy is aggressive, domineering, and often fueled by insecurity. Myss describes the Bully as someone who gains power by controlling, shaming, or intimidating others. But there’s more to this archetype than just physical or verbal aggression—it also operates through psychological and emotional manipulation.
How to Recognize The Bully in Others
The Bully can appear in many forms, from the obvious schoolyard tormentor to the corporate tyrant, the toxic family member, or even political leaders who exploit fear and division. Here are some common signs of the Bully archetype in its shadow form:
- Uses fear, humiliation, or control to dominate others
- Seeks to maintain power by making others feel small or unworthy
- Thrives on creating chaos, blame, and division
- Struggles with insecurity masked as arrogance
- Resists accountability and deflects responsibility onto others
- Gains followers by preying on people’s weaknesses, doubts, or fears
Sound familiar? The Bully archetype is one of the most visible and destructive forces in leadership when left unchecked. We are currently seeing this dynamic play out in the White House, where fear, division, and intimidation are used as political tools rather than true leadership qualities.
How to Recognize The Bully in Yourself
It’s easy to spot the Bully in others, but self-reflection is key. We all have the capacity to fall into shadow behavior, especially when we feel threatened or powerless. The Bully can appear in our personal lives in subtle ways:
- Do you find yourself using sarcasm, criticism, or passive-aggression to assert control?
- Have you ever belittled someone to make yourself feel more powerful?
- Do you use anger or emotional withdrawal as a way to manipulate situations?
- Do you resist feedback because you feel attacked rather than supported?
Recognizing this within yourself isn’t about shame—it’s about growth. The Bully, like all archetypes, has a light side too. When transformed, it becomes The Protector—someone who uses strength, courage, and assertiveness to defend the vulnerable, advocate for justice, and stand up for what is right.
Transforming The Bully into The Protector
If you recognize the Bully in yourself or someone close to you, here are ways to shift its energy into a positive force:
- Cultivate Self-Awareness – Pay attention to your triggers. When do you lash out? What makes you feel the need to dominate or control?
- Own Your Wounds – The Bully archetype often stems from deep insecurity. Healing past wounds can help you move beyond the need for power struggles.
- Use Strength for Good – Being powerful isn’t bad—using it destructively is. Channel your assertiveness into protecting others rather than tearing them down.
- Speak Up – If you see bullying behavior in others, challenge it. Silence enables the shadow side of this archetype to thrive.
- Empower Instead of Intimidate – True leadership uplifts rather than oppresses. Shift from controlling others to inspiring them.
Archetypes as a Mirror
The Bully, like all archetypes, serves as a mirror. If we see it clearly in others, it is our responsibility to recognize how it affects our own lives. Whether we embody it, enable it, or stand against it, this archetype offers an opportunity for profound self-awareness and transformation.
In today’s world, where the Bully archetype is on full display in politics, leadership, and social dynamics, the question remains: Do we accept this as the norm, or do we demand something greater?
Want to dive deeper into your archetypes?
Book a complimentary Discovery call with me to start uncovering the hidden forces that influence your life.
Download the PDF “Questions to Identify Your Archetypes,” here.